What is the difference between PR and ORM?
In the exhilarating world of online casinos, a brand’s reputation is as precious as its jackpots. Every tweet, review, or comment can change the game. A casino brand must masterfully navigate the highs and lows of digital conversations to maintain trust and loyalty. Let’s look at the strategies from casino Solverde that the project shared with our marketing experts.
Before we deal our cards into online reputation management (ORM), understanding its distinction from public relations (PR) sets the right game tone.
- Public Relations (PR): PR deals with a brand’s entire communication strategy, shaping public perceptions through events, media releases, and broad campaigns.
- Online Reputation Management (ORM): ORM zooms into the digital landscape, aiming to influence, control, and address a brand’s reputation on the internet. It’s about addressing negative online content and boosting positive narratives.
While PR is about painting the big picture, ORM focuses on the digital details.
Online Casino Reputation Management Recommendations
- Respond quickly and with empathy: In a casino, stakes are high, and emotions are charged. Ensure every player query or concern, whether it’s about game rules, payouts, or any other issue, is addressed promptly. And as casino Solverde says, remember: empathy is your trump card.
- Do not ignore the negative – work with dissatisfied customers: In the casino world, losses can lead to heightened emotions. A negative review may stem from a player’s personal disappointment rather than a genuine issue with your platform. Engage with them. Show concern. By acknowledging their emotions, you can often turn a disappointed player into a loyal one.
- Admit your mistakes: Authenticity wins big. If there’s been a glitch or error, own it. Being transparent and working towards rectifying mistakes can earn respect and trust from your player community.
- Be aware of search results: Keep a keen eye on what the digital dice rolls out for your brand. Regularly search for your brand on different platforms, be it forums, review sites, or social channels. Engage positively with narratives that align and address concerns that don’t.
- Internet reputation management automation: Up your game with tools like Google Alerts, Brand24, and SEMrush. They alert you whenever your brand is mentioned online, allowing you to stay on the front foot and engage in real-time.
Conclusions
In the high-stakes world of online casinos, reputation is the bedrock of success. By integrating these strategies and leveraging ORM tools, casino brands can maintain a sterling reputation, ensuring they remain the preferred choice for players in an increasingly competitive landscape.
